The Role

•         Support senior associates on mutually assigned accounts, and assist in training and supervision of Account Coordinators and Account Executives.

•         Understand PR goals, organizational structure and appropriate contacts of assigned client service accounts client.

•         Manage and execute tactical programs and logistics with client and team on assigned accounts, including tours, interviews, announcements, events, and briefings.

•   Assist managers on planning, message development and positioning.

•   Act as a key contact and resource to editors and analysts for briefings, announcements and events.

•   Write polished first drafts of specific written material: briefing books, project reports, releases, presentations, Q & As.

•         Manage and prepare clients for on-strategy press and customer briefings.

•   Create proactive and targeted pitch angles for features or news stories.

•         Manage client database(s) with support of Account Coordination.

•         Provide support for Communications Research projects and proactively analyze findings for team.

•         Responsible for “real-time” literature review and tracking on assigned accounts to communicate key findings to team members.

•         Demonstrate overview and understanding of client’s technology and its role in the overall marketplace

•         Produce high-quality documents with correct format, basic grammar and spelling.

•  Demonstrate proficiency in general computer skills as well as in Applied's core applications: Lotus Notes and Microsoft Office.

•   Personally book a minimum of 20 Academy hours per year.

Skills:

•   Keep abreast of market/competitor activities to identify and communicate plays with solid recommendations to AM/AD/Director on possible actions.

•         Execute one competitive play per quarter.

•   Be conversant on the differences between client’s and competitors’ technologies.

  • Two to four years work experience relating to marketing and PR

•   Well developed and honed skills in all tactical areas.

•   Well-developed organisational, writing and analytical skills.

•   Well-developed understanding of the news media.

•         Excellent interpersonal and communication skills.

•         Demonstrated business judgment.

·         A positive, friendly ‘can do’ attitude

·         The ability to communicate confidently with clients, in meetings & on the phone

·         Good level of media contacts

·         Event management skills

·         Ability to research and present information in a clear, concise and interesting manner to internal colleagues and all external clients

·         Understanding of business in terms of how marketing, advertising and PR interlink

·         Surface level understanding of Bite clients and how you can add value

·         Writing skills: Press releases, case studies, feature writing, opinion articles

·         Good time management skills and able to work to tight deadlines

·         A conscientious eye for detail

·         Confident and enthusiastic approach

·         The ability to work across multiple accounts with different teams